Barcelona Fashion Summit 2017 (*)

Thursday, 2 February, 2017 - 08:30

More than 1600 professionals. Nearly 100 national and international speakers and the participation of the leading companies in the fashion business in Spain and abroad. The most influential consultants and the most prestigious academic institutions. After the first four editions of the Barcelona Fashion Summit, the figures speak for themselves. The event was initiated in 2013 with the aim of providing a platform that encourages strategic thinking, debate and projections for a business sector of great importance to the economy and to society. Held within the framework of 080 Barcelona Fashion, the summit bears the title Next Generation: the future of the fashion business on the occasion of its 5th edition. It will occupy new premises at the National Theater of Catalonia, as the previous venue –the Petit Palau hall of the Palau de la Música Catalana– has grown too small. Generational handover, a new generation of business leaders, the new consumer, new management techniques, the latest business models and innovation will be the key topics discussed at Barcelona Fashion Summit 2017, which focuses on the future of the sector once again.

The Barcelona Fashion Summit is now in its 5th year in the run being the benchmark for professionals in the fashion sector in Spain. In the past, Barcelona Fashion Summit dealt with topics such as ‘Fashion towards 2020’ in 2013, ‘Brand strength’ in 2014, ‘Fashion in the Digital Environment’ in 2015 and ‘Leveraging Growth’ last year. In 2017, Barcelona Fashion Summit will examine the future of the fashion industry to identify the opportunities, challenges and constraints for the new generation in the market. Experts in the fashion business as well as top-notch executives and entrepreneurs representing some of the biggest fashion companies in the world will analyze the keys to survive in a sector that witnesses the constant emergence of new value propositions and disruptive business models. The new generation of consumers, keys for innovation or the Internet as a driving force for new businesses in fashion are some of the themes that will be addressed at the summit.

  • Manuel Pavón has been a partner and head of a consultancy for family businesses in Garrigues since 2003. He holds a bachelor's degree in Business Administration from the University of Barcelona and a master's degree from the Abat Oliba University CEU. Pavón was the academic director of the course for family business consultants at the Universidad Rey Juan Carlos until 2015, and currently holds that position at the Universidad San Pablo.

  • Tristán Ramírez is CEO at Agatha Ruiz de la Prada. Son of the brand founder, Ramírez joined the company in 2015, when the board decided it was time for generational handover. Graduated in history, Ramírez has previously worked for the fashion giant Inditex for six years.

  • Juan Suárez Descendant from one of the country's historic jewelry families, Juan Suárez is head of product at Aristocrazy, the brand belonging to Grupo Suárez. He holds a degree in Audiovisual Communication, Gemology and an MBA. He has pushed the growth of the jewelry firm with the opening of their first stores in the United States, Latin America and Europe.

  • Paloma Lanna Descendant from one of the country's historic jewelry families, Juan Suárez is head of product at Aristocrazy, the brand belonging to Grupo Suárez. He holds a degree in Audiovisual Communication, Gemology and an MBA. He has pushed the growth of the jewelry firm with the opening of their first stores in the United States, Latin America and Europe.

  • Borja Zamácola has been working in the family-owned business Neck & Neck for over fifteen years, where he acts as new technologies and innovation director. Graduated in international business from the University of Tampa and holder of an MBA in fashion business management from ISEM Fashion Business School, he’s also an advisor to Neck Child, the company through which Neck & Neck operates.

  • Beatriz González-Cristóbal Since the end of 2013 Beatriz González-Cristóbal has been board member of the jewelry company Tous. Until that same year, she was executive vice-president of Hermès, a firm she joined in 2000. Before joining the French luxury company, Beatriz was in charge of Bulgari in Spain and Loewe’s purchasing division.

  • Sergio Odriozola is vice president product and merchandising at zLabels, a subsidiary of the German ecommerce company Zalando. With a degree in industrial engineering from the University of Navarra, he joined the German group after being at Mango, where he worked during twelve years. From 2012 to 2015, Sergio was managing director of the women’s business division.

  • Antonio Achille is CEO of the Milan office at McKinsey & Company. Senior leader of the consumer & retail team of the firm, he also leads Consumer and Luxury Sector for the Mediterranean area within the consulting firm. Achille has more than 15 years of experience as a partner and general manager of the international consulting firm Boston Consulting Group, where he also headed up the luxury sector. (!)

  • Jaume Miquel is the CEO of Grupo Cortefiel. The executive, who has been at the helm of Women'secret since 2006, assumed the management of Cortefiel and Pedro del Hierro in 2016. With a degree in economics from the University of Barcelona, before joining Grupo Cortefiel, the executive held top management positions in Timberland, Dockers and Levi's.

  • Alberto Ojinaga is, since February 2016, chief corporate officer of Desigual, a company he joined from Caprabo, where he was CEO from 2010 to 2016. Previously, Ojinaga developed his professional career in companies such as Grupo Planeta, where he held various positions of responsibility, General Motors Europe and Opel España.

  • Rosa Tous has been the corporate vice president and director of institutional relations at Tous since 2013. Member of the second generation in the family business, the executive studied gemology at the Gemological Institute of America, an education that she later complemented at Iese Business School.

  • Javier Plazas With a master’s in Communication, Protocol and Coolhunting, Javier Plazas is brand manager at the Vidorreta footwear company. A trend analyst and coolhunter, Javier is also an associate professor at IE Business School, as well as one of the promoters of the Superior Program in Management and Strategic Management of the Luxury Universe there.

  • Ernesto Caccavale is director of business development in Spain and Portugal of Alibaba, one of the largest groups in the world in online distribution. Caccavale joined Alibaba in 2016 after a 25-year career in companies within the Mediaset audiovisual group and in the European Parliament.

  • Francisco Pérez is head of operations and director of business development for Hawkers, Miss Hamptons, Wolfnoir and Knockaround, under the umbrella of Saldum Ventures. The manager, who had no previous contact with the fashion sector but yes with the creation of start-ups, launched the Hawkers project with friends more than three years ago.

  • Jaime Garrastazu is one of the four founders of the start-up specialized in footwear, Pompeii. Together with three friends, he decided to launch the fashion business while still studying at university, without any of them having any previous experience in the sector. To date, Pompeii plans to reach two million euros in sales in 2016.

  • Úrsula Ponce is the founder and general manager, since 2014, of Ursulitas, a footwear company specialized in medium high heels. With a degree in Technical Management Engineering, the entrepreneur decided finally to start her own company. Ponce, who had no prior experience in the fashion industry, was supported by the Lanzadera platform and Rosa Tous, among others.

  • Shanel Chellaram is co-founder of Zocöh, an e-commerce platform for fashion companies, and Glamr, a digital beauty and fashion content platform in India. With more than twelve years of experience in the fashion industry, the executive has worked as a consultant in strategy and business development in various regions of Spain and in India and Africa.

  • Javier Jiménez is CEO of Lanzadera, a platform that supports small entrepreneurial companies mentored by Juan Roig, president of Mercadona. With a degree in Economics and Business Administration, Jiménez has extensive experience in the financial field after more than 10 years working in the Mercadona purchasing department.

Next generation: the future of the fashion industry

8.30-9.00 h Doors open and accreditations

9.00-9.30 h Opening speech: Three generations in the fashion industry

9.30-10.00 hGenerational handover: tips on how to survive in fashion
— Manuel Pavón, Garrigues

10.00-11.15 h Towards a new generation of business leaders

— Tristán Ramírez, Agatha Ruiz de la Prada
— Juan Suárez, Aristocrazy (Suárez)
— Beatriz González Cristóbal, Tous board member
— Paloma Lanna
— Borja Zamácola

11.15-12.00 h Coffee break networking

12.15-12.45 h Brand creation in the online environment
— Sergio Odriozola, Zlabels (Zalando)
12.45-13.15 h Leveraging innovation in the fashion business
— Antonio Achille, McKinsey

13.15-14.15 h Future challenges for large fashion companies

— Jaume Miquel, Cortefiel

— Rosa Tous, Tous

— Alberto Ojinaga, Desigual

— Javier Plazas, analyst
14.15-15.45 h Lunch Networking

16.00-16.30 h The internet as a springboard for internationalization

— Ernesto Caccavale, Alibaba

16.30-17.30 h Funky Business: looking for the hype in the fashion business

— Francisco Pérez / Pablo Sánchez, Hawkers

— Jaime Garrastazu, Pompei

— Úrsula Ponce, Ursulitas

__ Shanel Chellaram,

— Javier Jiménez, Lanzadera

17.30-18.00 h Closing speech

— Inditex