Wednesday, 1 February, 2017 - 20:00

The H&M flagship store arrives in Barcelona on February 3rd. Prior to the eagerly awaited arrival, during the night of February 1st, the store will host a celebration for the media and celebrities. The flagship, located in the emblematic Generali building at Nº 11 Paseo de Gracia, will open its doors to show its approximately 5,000 m² of sales as well as the areas that make it a unique shopping location, including a gastronomic space.

"It is wonderful to open this flagship store during this very special week for fashion in the city of Barcelona. Being part of the 080 Barcelona Fashion program underscores our passion for fashion and our striving to offer fashion and quality at the best price in a sustainable way," said Ralf Wein, newly appointed CEO of H&M Spain and Portugal.

The interior design of this iconic store corresponds to the new concept designed for H&M flagship stores in the world. New atmospheres have been created that will offer a renewed shopping experience and will turn this store into a favorite fashion destination for our customers.


The store will open its doors on Friday, February 3 with host of activities during the same day and on Saturday, February 4 so that all its customers can enjoy and participate in the celebrations.


H&M Flagship, passeig de Gràcia, 11
February 1st