Modacc conference "What is the multibrand strategy"

Wednesday, 1 July, 2015 - 17:00

The saturation of monobrand offers, the opportunities offered by online outlets and the possibilities offered by being able to market to consumers according to their lifestyles open up new opportunities for multibrand boutiques positioned to take advantage of these shifting trends in fashion consumption patterns.


MODACC- the Catalan Fashion Cluster- seeks to contribute to the presence and promotion of the multibrand sales channel from within the most important design and fashion event in Barcelona: 080 BARCELONA FASHION.


This conference is aimed at brands and boutiques interested in the current situation of this channel; Data will be provided on the hands of Textile Trade Association CECOTEX and during the event, also, we will listen to the experiences of different managers and owners of multi-brand chains renowned as Santa Eulalia, La Pera and Nino Alvarez. They will explain their vision of the future of the multi brand channel and the ingredients of success of its stores.


Date and time: July 1 2015.
17:00 to 19:00 Sala Auditori
Estadi Olimpic Lluis Companys