Wednesday, 6 February, 2019 - 20:30

Recinte Modernista de Sant Pau
C. Sant Antoni Maria Claret, 167
08025 Barcelona


Brain&Beast was born in Barcelona in 2010 at the hands of Ángel Vilda. His garments are proposed as games, puzzles, apparently structurally simple hieroglyphics which correspond to complex equations in which color and material form parts of codes in which nothing is random. Brain&Beast proposes mixing garments which combine emotion and reason, with a very strong influence from contemporary culture without leaving out oodles of sophistication and a serious sense of humor.

COLLECTION - / notBUYING_justTHERAPHY /_ Satellite Collection _ SeeNow BuyNow _ Edition 1 _

The abnormal acquisition of items is called compulsive buying disorder or "oniomania". This psychological disorder consists of a persistent, irresistible, assaulting purchase that happens repeatedly, causing a pleasant sensation and reducing discomfort. Among people suffering from this psychopathy, a high degree of comorbidity is reported: compulsive buyers often meet criteria for other disorders, specifically those related to depressive disorders and low self-esteem. Satisfying the unbridled desire to buy without a real need is thus an emotional outlet and becomes a need which is very difficult to wean from. Recognising this addiction is a blow to one's own beliefs and ideas, which could be explained by the theory of cognitive dissonance: the more we buy, the more we feel obliged to justify this habit by making more purchases. / notBUYING _ justTHERAPY / is a satellite collection that includes aspirational, accessible and even therapeutic fashion objects; pieces that, from the Brain & Beast universe, are created as patches on emotional stability, thus helping to face reality from a positive point of view, as a support stick, in order to avoid more complex conflicts

Designer: Ángel Vilda
Commercial brand: BRAIN & BEAST
T. +0034 687 874 746 / 0034 687 874 749
Mail: [email protected]