Tuesday, 5 February, 2019 - 12:30

Recinte Modernista de Sant Pau
C. Sant Antoni Maria Claret, 167
08025 Barcelona


Jaime Álvarez was born 24 years ago in La Luisiana (Seville), and in 2017 he completed his Fashion Design studies at the Istituto Europeo di Design (IED Madrid).
From an early age on, he starts to show his interest in different art expressions, which leads to fashion, a way to tell stories, experiences and his own universes.
Ever since he can remember, he took it for granted to dedicate himself to women's fashion, and he reflected this in his designs. Little by little, he discovered the male world and decided that he could contribute something to this undeveloped part of fashion.
While studying Fashion Design at the IED Madrid, he had the opportunity to learn about the craft of tailoring, which he specialises in while working at the renowned house Yusty Madrid.
Jaime finishes his studies in April 2017 and continues to develop his thesis project, which was to be the starting point of Mans Concept Menswear. From the very onset, he forces himself to keep the pace of an established brand, with results featuring great attention to detail.
Participates twice in the “080 Barcelona” catwalk, receiving on both occasions consecutively the recognition as Best Emerging Designer by the Generalitat de Catalunya (Regional Government of Catalonia).
Simultaneously, he receives the “New Designers Award” by Sancal, from Neo2 magazine.
Right now he is working on the next AW19-20 collection called “Road to Goa”, which will be presented next February 2019 at the “080BCN Fashion”.


On the trip to India this Autumn-Winter, the pattern complexity is maintained, thus raising the bet with a very risky use of colour and different fabrics. References are organic, Hindu symbolism, the sacred. Flowers play a very important role within Indian tradition. When being touched by our hand, embroidered, more feminine fabrics, as well as laser-cut fabrics, remind us of jasmine and mango flower. We recreate a vibrant market, saturated with smells and sounds, where the crowd merges among exchanges and barters. Colours range from land to sea, combined with limes, fuchsia and orange shades, a hint to the sale of spices.

Designer: Jaime Álvarez Pérez
Commercial brand: Mans Concept & Menswear
T. +34 647 580 398
Web :
Mail : [email protected]
[email protected]
[email protected]