Thursday, 2 February, 2017 - 16:00

Plaça de les Arts, 1
08013 Barcelona


To think about Yerse is to think about tricot, having been a reference in knitwear for many years; since Lluís Generó y Domènech founded the label in 1964.

Through the development of processes and the introduction of new textures and materials, the label has diversified its lines of business into the 20th century. Offering whole collections of clothing and accessories for lively urban women looking for authenticity, attention to detail and careful selection of materials.

With a trajectory of more than 50 years behind them, without forgetting its origins as a family company, Yerse is nowadays a consolidated brand producing four collections a year. With more than 600 references that can be found in 1500 points of sale worldwide among own stores, multi brand stores and shop in shops in department stores in Europe, USA, Asia and Australia.



The insubstantial coldness of technology has brought about ways of relating to one another that had lain dormant. What really matters is what touches our skin. Touch. Contact. Expansive experiences that linger in the memory. The deeper connections arise from the other’s heartbeat. Touching we rediscover, and weave new stories.

The creations of Yerse AW17 approach everything that is natural and true.

They return to the essence, to sublime raw craftsmanship, to contemporary primitive traditions. In each new piece new concepts coexist. Embroidery and folk details inspired by reinterpreted cultures. Wheat ear jacquard, flowers, paintings, bold stripes. Designs that touch emotions. Exquisitely sensitive beauty.


Creative direction: Yerse

Commercial brand: Yerse

T. +34 93 745 17 00


Mail: [email protected]