Thursday, 1 February, 2018 - 16:00

Recinte Modernista de Sant Pau
C. Sant Antoni Maria Claret, 167
08025 Barcelona

LOA is the name given to the collection by Catalan designer Lidia Aguilera. After many years in big international fashion companies as a cool hunter and creative director, she decided to launch a career as an independent creator. In less than 3 years her collections are available through more than 60 outlets in select boutiques around Spain, USA, in Tokyo and Beirut and through well-known showrooms in New York and Los Angeles. Brand expansion continues and will shortly extend to France, Belgium and UK. Mediterranean essence; natural materials; handcrafted processes; trendiness and femininity are part of the DNA of her delicate pieces. We recover techniques from the past to dress the woman of today.

A collection inspired by the PRESENT with influences from the PAST. Delving deeply into the concept of FASHION based on the simple aim of dressing the woman of today. A constant evolution to adapt to new times. Volumes, pleats, embroidery, ruffles and very select fabrics shape the new collection, which has a certain theatrical air. Feminist heroines of the 80s like Madonna or Cindy Sherman inspire the silhouettes. Experiments on female self-representation in a digital show that generates interest in the magical realism of our day to day. Looks projecting a confident attitude inspired by the feminine power of the 90s.

Designer: Lídia Aguilera
Comercial brand:  LOA  by Lídia Aguilera
Adress: C/ Balmes, 207 Pral. 2ª
08006 Barcelona

T. +34 93 531 88 99

Web:  www.loa.eu.com
Mail: [email protected]
Facebook: https://www.facebook.com/loa.barcelona