MANS Concept & Menswear

Tuesday, 30 January, 2018 - 11:00

Recinte Modernista de Sant Pau
C. Sant Antoni Maria Claret, 167
08025 Barcelona


Jaime Álvarez was born in Seville. He became interested in fashion at a young age and studied fashion at IED Madrid. He finished his studies in 2017 and his end of year thesis project gave rise to a fashion brand and his first collection. MANS is a ready to wear firm. Classic Japanese tailoring can be seen in his collections, using techniques of the trade to express an avante garde esthetic. Our inspiration come from youth subculture. We propose a new masculinity in an interplay of elements that together create a harmonious balance. The wardrobe we offer, of basic standard garments with a strong design element will attract the confident person who likes to stand out.


This collection is an evolution of garments through patterns based on New York school uniforms. They are handmade garments, representing an evolution towards the Mans brotherhood. The important thing is the fabrics, giving rise to a perfect mixture between the classic fabrics of tailoring with the investigation of new materials. The modifications of flaps and morphology of jackets help to understand the collection. The garments begin tight and perfectly fitted, and through widening and volumes create a brand look; which aims to revolutionize America.

Designer:  Jaime Álvarez Pérez
Commercial brand:  Mans Concept & Menswear

Adress: C/ Sagasta, 19, segundo exterior derecha
28001 Madrid

Telf: +34 647 580 398

Mail : [email protected]