DHUB - Catwalk spot
Yerse was founded by Lluís Generó i Domènech in 1964 in Sabadell and was the leading knitwear brand for many years.
Forty years later, Yerse undergoes a major transformation towards the achievement of some very ambitious business objectives and in order to do so, has adapted to the new times, following a strategy of business diversification based on design and innovation.
Today our collection are sold through over 1 200 points of sale in Spain and the rest of Europe. We distribute through multi-brand stores, two stores of our own and brand spaces in department stores like El Corte Inglés.
We put out two seasonal collections, two capsule collections (Super Summer and Special Edition) plus a collection of accessories.
We lose ourselves in the Californian Dream of the 60’s. We follow a relaxed lifestyle close to nature. The light of the California beaches floods us with light pastel colors. Cream, sky blue, water green, pink, lavender, and a touch of lemonade. Faded colors, almost translucent, which at times surprise us with light fluorescent touches.
It is a nostalgic summer, with floral and vintage prints, fabrics dyed in manual processes like ikat and tie-dying. Indigo appears in all its versions. The garments are adorned with ethnic embroidery inspired by the surf culture. Half washed frills and furbelows lend a more feminine touch and a certain hippy air.