Wednesday, 26 June, 2019 - 18:00

Recinte Modernista de Sant Pau
C. Sant Antoni Maria Claret, 167
08025 Barcelona


Jaime Álvarez was born 24 years ago in La Luisiana and in 2017 he completed his Fashion Design studies at the Istituto Europeo di Design. From an early age on, he starts to show his interest in different art expressions, which lead to fashion, a way to tell stories and his own universes. Jaime finishes his studies in 2017 and continues to develop his thesis project, which was to be the starting point of Mans Concept Menswear. From the very onset, he forces himself to keep the pace of an established brand, with results featuring great attention to detail. He participates three times in 080 Barcelona Fashion, where he consecutively receives an award for the Best Emerging Design by the Generalitat de Catalunya (Regional Government of Catalonia).


A Mans Concept man travels to the Austrian capital to get to know Vienna’s culture. With a more mature collection in terms of patterns and techniques, we can envisage a new Mans man concerned about culture and art. For the SS20 collection, fabrics such as silk, organza and guipure combine seamlessly with classic tailoring fabrics, such as wool and cloth.

Designer: Jaime Álvarez Pérez
Commercial brand: Mans Concept & Menswear
Address: C/ Sagasta, 19, segundo exterior derecha. 28004 Madrid
Address: C/San Bernardino, 15 local. 28015 Madrid
T. +34 647 580 398
Web :
Mail : [email protected]
[email protected]
[email protected]
Instagram: @mansconceptmenswear