080 Activitats
29 Jun 2018 - 00:00

In the last day of shows of the 22nd edition of 080 Barcelona Fashion, the organization has drawn all the attention to the youngest talents in fashion. The catwalk has hosted the fashion shows of this year’s promotion students of two Barcelona based fashion and design schools: IED Escola Superior de Disseny and Escola de Disseny de Moda LCI Barcelona.
This is one of the new features of this 22nd edition that strengthens the commitmment of 080 Barcelona Fashion with the emerging talents, who have also been the focus of an exhibition held in the Open Area showcasing the designs of the last year students from different schools. This June the participating design centers have been: Escola Superior de Disseny ESDi (Kevin Dumont); Escola de la Dona (JÚLIA PALLAROLS); Escola Superior de Disseny de Moda de LCI Barcelona (Carlos Calvo); Idep Barcelona-Escola Superior d’Imatge i Disseny (ANA CARRIÓN); ICM Institut Català de la Moda; IED Barcelona Escola Superior de Disseny (Brenda Melina Gonzalez Zuniga i Najjat Guerra Campuzano); LLOTJA Escola Superior de Disseny i Art; BAU Centre Universitari de Disseny de Barcelona (ISMAEL P. RÍOS i CRISTINA MORO), and ILLA Escola d’Art i Disseny (Michelle Acosta  i Marta Miñan).
Moreover, the youngest talent has also taken part in a new edition of the Neo2 PhotoShoot Contest, where future fashion stylists and photographers from different fashion schools have competed for the best fashion editorial. In this occasion, the students come from the following schools: IDEP Fotodesign, Felicidad Duce, l’Escola de Moda de LCI Barcelona, Escola Superior de Disseny ESDi, ICM Institut Català de la Moda, LLOTJA Escola Superior de Disseny i Art, IED Barcelona Escola Superior de Disseny, ILLA Escola d’Art i Disseny, Bau Centre Universitari de Disseny de Barcelona, ELISAVA Escola Superior de Disseny i Enginyeria de Barcelona, Grisart Escola Internacional de Fotografia, Institut d’Estudis Fotogràfics de Catalunya (IEFC), SANT IGNASI, Jesuïtes Sarrià Estudis Professionals and Escola d’Art i Superior de Disseny Serra i Abella.
Finally, and for the first time ever, the fashion schools have also participated in the 080 Market Place. BAU, Escola de la Dona, IDEP Barcelona, Illa Escola d’Art i Disseny and LCI Barcelona have set their pop-stores with designs from their students.
The last day of the 080 Barcelona Fashion has also drawn the attention to the industry of fashion. The event has hosted the 6th edition of Texmeeting by TEXFOR, the yearly meeting place for the textile sector, organized by the Textile Industry Confederation (Texfor) and focused on the subject “Trends: moving forward in times of disruption”. In the opening, the Catalan Minister of Business and Knowledge, Àngels Chacón, has pointed out the role of Texfor as “an invigorating agent of the Catalan textile sector” and the importance of an event like today’s as she considers that “we must make aware of the changes that are undergoing, address them and find solutions in a collective way”. The event has tackled the latest sociopolitical and technological trends as well as new business models in an edition that has gathered over 150 professionals, from business founders to designers, jounalists and students.
Today has been the closing day of the 22nd edition, which has attracted 30,925 visitors, near 1% more than last June’s. A total of 1,215 communication professionals have followed the shows in situ, coming from 750 different media, which represent an increase of 22% compared to last June.
Regarding the social media of 080 Barcelona Fashion, Instagram stands out with the biggest rise in followers, with near 50,000, 2.3% more than in the closing of last winter 2018 edition. In Facebook, the official page has 87,131 followers and in Twitter, 25,892, very similar figures to the ones of last edition. The website has registered 315,000 visits from 15,158 unique visitors, the majority of whom are national, followed by visitors from United States, France, United Kingdom, Germany, Italy, Portugal, Peru, Holland and Poland. Mobile is the most used device to access the web, with 64.7% of the visits. Finally, 69.6% of the visits came from new visitors, a figure that reflects the growing interest generated by the 080 Barcelona Fashion.
As for the commercial side of the event, the 6th edition of the 080 Fashion Showroom, that presented some new features, has exceeded the organiser’s expectations with more than 300 commercial contacts between the brands and buyers, 7% more than the initial estimation. 80% of the participant brands have done at least three business contacts with possibility of closing deals and there are some that have already signed agreements in the German market. Waiting for the final balance, the estimation is that the Catalan trade fair will have surpassed the 2 million euro of turnover in this edition, according to the Catalan Fashion Cluster (MODACC), co-organiser of this initiative. The buyers have appreciated the experience and have pointed out the “impact” that both the showroom and the event have had on them.
All of this wouldn’t have been possible without the support of the sponsors. In this 22nd edition, the 080 Barcelona Fashion has counted on six sponsors and 12 collaborating brands. As sponsors, there is Redken (official hairdresser), NYX Professional Makeup (official make-up), Mistinguett (official cava), Hyundai (autoHyundai (automotive partner), Movistar (official connectivity) and La Roca Village. As collaborating brands, we find Seagram’s, Sunbites, Red Bull, Fujifilm, Barcelona Beer Company, Siovann, CND Beauty (official manicurist), Rowenta (ironing and haircare) BCN Brand (official uniforms), Raffel Pages (hairdresser partner) and RS-Barcelona. Thanks to all of them, to the participating designers and brands, collaborators, visitors, journalists, media and all the organiser team for a new successful edition of the 080 Barcelona Fashion, in which, as always, the main winner is Catalan fashion.