Adriana Lima to model for Desigual

1 Jul 2014 - 00:00
Adriana Lima

The ambassador for Desigual, Adriana Lima, has presented in the context of the 080 Barcelona Fashion the new campaign by this brand for next autumn/winter 2014-15. The campaign ‘La Vida es Chula by Adriana Lima’ aims to make known the company’s philosophy to the whole world through the publication of new images of the collection and various TV advertisements in which the Brazilian model will tell first-hand her particular vision of Desigual’s motto. 


Also, Adriana Lima will open the new fashion show by Desigual in the Sant Pau Art Nouveau Site, showcasing the most representative outfits of the new spring/summer 2015 collection. Besides, during the current edition of the 080 Barcelona Fashion, the colouristic brand will offer a world-first of its new masculine line.