28 Jun 2019 - 00:00

Brain & Beast is the winner of the National Award of the Government of Catalonia to the Best Collection 080 of this 24th edition of the fashion event boosted by the Catalan Government through the Trade, Craftsmanship and Fashion Consortium (CCAM). As always, the new talents of the Catalan fashion has also been recognized with the National Award of the Catalan Government to Emerging Design 080 that, on this occasion, has been given ex aequo to designers Eñaut and Sonia Carrasco. Last but not least, Menchén Tomàs has been recognized with the MODACC Award to Designers and Brand with the best International Commercial Potential.
The award ceremony has been chaired by the Catalan Minister of the Presidency Meritxell Budó and has had the attendance of the General Manager of Trade and Manager of the Trade, Craftsmanship and Fashion Consortium, Muntsa Vilalta; the chief of the Fashion Area and 080’s project manager, Marta Coca, besides designers, sponsors and professionals of the fashion sector. All of them have gathered today at the new Port Marina Vela, location of the closing ceremony and of the last day of shows, hosting today the swimwear fashion shows.
Within the closing ceremony, Minister Budó has highlighted that fashion is a strategic sector for the country, based on innovation, which needs more and better education offer and, mostly, a sector which we have to promote worldwide even more” and has reinforced the aim of the Government of Catalonia to “help you to be more competitive and give visibility to your projects”. In addition, Budó has emphasized the fact that “the 080 edition that we are now closing has been focused on sustainability, circular economy and fash-tech, and I want to congratulate you because necessarily we have to aim to a different way to produce and consume”.
For their part, the emerging designers Eñaut and Sonia Carrasco have shown surprise when winning the Emerging Design Award. Eñaut has aknowledged that “this is a great opportunity because I’m just starting in fashion”, while Sonia Carrasco has said some words of thanks to her team and her family. Designer Angel Vilda, of Brain & Beast, has dedicated the National Award to the Best Collection 080 to all his team and has also had some words for the organization and the CCAM of which he had said that “we have finally become friends”. For her part, designer Olga Menchén, of Menchén Tomàs, has thanked the MODACC Award and has highlighted that “it’s a result of teamwork”.
With an economic prize of 15,000 euros, the National Award to the Emerging Design 080 aims to give support to emerging designers and brand with less than 4 collections in the market or a turnover inferior to 50,000 euros. Besides boosting the career of the winners, this recognition also allows them to participate in the upcoming edition of the 080 Barcelona Fashion catwalk in a direct way and a sample of the winner collection goes to the archives of the Textile and Clothing Museum of Catalonia. The National Award to the Best Collection 080 consists on the direct participation in the upcoming 080 winter edition, the same as the MODACC Award which also comprises a prize valued in 3,000 euros in services of the Catalan Fashion Cluster and that in this edition, has been opened to all the participants but the emerging ones.
It’s the third time that Brain & Beast is the winner in the 080 Barcelona Fashion. Angel Vilda’s project seduces with his vision of fashion as a game and a hyeroglyphic, in which color and form are what make the designs stand out in looks that balance sophistication with a sense of humour. In this summer 2019 edition, Brain & Beast has won with “Première”, a collection inspired by the ritual of the first time.
As for the 080 Award to Emerging Design, we find two newcomers to the 080 Barcelona Fashion catwalk: Sonia Carrasco and Eñaut, which proved the good moment of young Catalan fashion talents. Sonia Carrasco made her debut with “33.394759,-124.969482”, a collection named after the coordinates of the Island of Plastic, in the Pacific Ocean. With designs sustainable 100%, the young designer trained at the well-known Central Saint Martins College of Art and Design in London has convinced the jury with her minimalist and contemporary aesthetics in a sober color palette given form to designs that are both comfortable and functional and that best represent the sustainable spirit of this 080 summer edition.
For his part, the emerging designer Eñaut, born in Gipuzcoa and living in Barcelona, has succeeded with “Newfoundland”, his menswear proposal inspired by his motherland and the clothes of the fishermen of the 16th century, updated for the men of today.
In this 24th edition, the jury was formed by Carlos Puig Padilla, fashion consultant, teacher and photographer; Charo Mora, specialist in the culture of fashion; Mireia Gonzalez, designer and fashion consultant; Mireia Ruiz, artist and art director at the Cocolia studio; and Carlo Kamchis, editor in the magazines Wonderland, Man About Town and Rollacoaster.
Lastly, Menchén Tomàs has been awarded with the MODACC Prize to Designers and Brands with the Best International Commercial Potential with her proposal “Cotton Club”, inspired by the iconic jazz club in New York. With Ready-to-wear, Party and Bridal Collections, the brand characterizes by its easy designs fillwed with luxurious details, which in this collection mix with the aesthetics of the Faboulous Jazz Age.
Today’s closing ceremony has put an end to four days of fashion shows at the Sant Pau Art Nouveau Site and, today, at the Port Marina Vela, attracting nearly 25,000 visitors, between fashion shows’ attendees, media professionals, bloggers, buyers and general public. A total of 1,400 media professionals from 500 different media have followed the action in situ, with 20% of them of international origin.
Of the total of professionals with accreditation, 64 have been international journalists from media like Schon and Wonderland (UK), L’Officiel and MF Fashion (IT), Dull (FR) as well as from Associated Press and the industry’s global reference site Fashion Network. In addition, 380 were from Catalan or national media (news agencies, TVs, radios, daily press, women’s press, magazines…), 220 bloggers or digital media, 306 digital influencers and 130 graphic media.
Regarding the 080 Barcelona Fashion’s social media, throughout this week (June 25 to the 28th), Instagram has grown to a total of 47,928 followers. Facebook has 85,684 while Twitter has achieved 25,245. The fashion shows have been followed in streaming by 19,000 users, with visits from USA, Russia, France and United Kingdom.
If we take a look to the business side of the event, the 8th edition of the 080 Fashion Showroom has closed with 300 commercial interactions between exhibitors and buyers and, on a provisional basis, five commercial agreements have been reached with agents, distributors and multibrand stores from United Kingdom, Canada, Germany, Lebanon and South Korea. According to the MODACC Cluster, this edition has been “the best ever”. Because, besides the deals, there have been other important achievements. For example, the online platform La Rédoute, leader in France with over 9 million users, has announced the intention to include product of some Catalan companies in their offer.
We say goodbye to this summer 2019 edition thanking the participant designers and brands for their talent and creativity, the attendees for living this fashion event with us and, of course, also to the sponsors for their support to Catalan fashion. In this edition, the 080 has enjoyed the support of 8 sponsors and 10 collaborator brands. The sponsors are Eithar Airweays (official airline), SEAT (official mobility), Redken with Raffel Pagès (official hairdresser), NYX Professional Makeup (official makeup), Mistinguett (official cava), La Roca Village (shopping destination), Thuya (official manicure) and Rowenta (official ironing). As for the collaborator brands, we find Seagram’s Gin (official gin), Lay’s Gourmet (snacks), Light & Free (yoghurt), B·SEArcular (Epson), Vitamin Well, Hotel SOFIA Barcelona, Font Vella, Crimons, Attrezzo and Port Marina Vela.

En cuanto al Premio 080 al Diseño Emergente, han resultado premiados dos debutantes en la pasarela 080 Barcelona Fashion: Sonia Carrasco y Eñaut. Sonia Carrasco se estrenaba con “33.394759,-124.969482”, una colección bautizada con las coordenadas de la llamada Isla del Pacífico, en el Océano Pacífico. Con diseños 100% sostenibles, la joven diseñadora formada en el prestigioso Central Saint Martins College of Art and Design ha seducido al jurado con su estética minimalista y contemporánea y una sobria paleta de colores para unos diseños tan atractivos como cómodos y funcionales y que representan a la perfección el espíritu sostenible de esta edición de verano de la pasarela 080 Barcelona Fashion.
 Por otro lado, el creador emergente Eñaut, nacido en Guipúzcoa y establecido en Barcelona, ha triunfado con “Newfoundland”, su propuesta de moda masculina inspirada en su tierra y en la ropa de los pescadores del País Vasco del siglo XVI, que actualiza para el hombre de nuestro tiempo.
En esta 24ª edición, el jurado estaba integrado por Carlos Puig Padilla, consultor de moda, docente y fotógrafo; Charo Mora, especialista en cultura de la moda; Mireia Gonzalez, diseñadora y consultora de moda; Mireia Ruiz, artista y artista directora de arte del estudio Cocolia; y Carlo Kamchis, editor de las revistas Wonderland, Man About Town y Rollacoaster.
Por último, Menchén Tomàs ha sido reconocida con el Premio MODACC a Diseñadores y Marcas con más Potencial Comercial Internacional por su propuesta “Cotton Club”, inspirada en el mítico club de jazz de Nueva York. Con colecciones de Prêt-à-porter, Fiesta y Novia, la firma se caracteriza por unos diseños de línea fluida y detalles lujosos y en esta colección lo ha vuelto a demostrar, combinando su estilo reconocible con la estética de los fabulosos años 20.
El acto de clausura de hoy ha cerrado cuatro días de desfiles en el Recinto Modernista de Sant Pau y, hoy, en Port Marina Vela, que han atraído a cerca de 25.000 personas, entre asistentees a los desfiles, profesionales de medios de comunicación, bloggers, compradores y público en general. Han seguido la pasarela un total de 1.400 profesionales de la comunicación de unos 500 medios diferentes, con un 20% de procedencia internacional.
Del total de profesionales acreditados, 64 han sido periodistas de medios internacionales como Schön y Wonderland (UK), L’Officiel y MF Fashion ( IT), Dull ( FR)  i también se ha contado con Associated Press y la publicación de referencia a nivel internacional Fashion Network. Por otro lado, 380 han sido de medios de comunicación catalanes o de ámbito estatal (agencias de noticias, televisiones, radios, prensa diaria, prensa especializadas, revistas...), 220 bloggers o medios digitales, 306 digital influencers y 130 de medios gráficos.
En cuanto a las redes sociales del 080 Barcelona Fashion, durante esta semana (del 25 al 28 de junio), la plataforma de Instagram ha alcanzado los 47.928 seguidores. Facebook cuenta con 85.684 y Twitter llega a los 25.245 seguidores. Los desfiles han sido seguidos en streaming por 19.000 personas, desde países como Estados Unidos, Rusia, Francia o Reino Unido.
Si nos fijamos en la vertiente de negicio del certamen, la 8ª edición del 080 Fashion Showroom ha cerrado con 300 interacciones comerciales entre marcas expositoras y compradores y, de manera provisional, con cinco acuerdos comerciales con agentes, distribuidores y tiendas multimarca de Reino Unido, Canadá, Alemania, Líbano y Corea del Sur. Según el clúster MODACC, esta edición ha sido “la mejor que se ha celebrado nunca”. Y es que, aparte de los acuerdos, se han conseguido otros éxitos. Por ejemplo, la plataforma de venta online La Redoute, líder en Francia con más de 9 millones de usuarios, ha comunicado su voluntad de incorporar producto de varias empresas catalans participantes.
Nos despedimos de esta edición de la pasarela reconociendo a todos los diseñadores y marcas participantes por su talento y creatividad, los asistentes por habernos acompañado y, también a los patrocinadores por su apoyo a la moda catalana. En esta edición, el certamen ha contado con el apoyo de 8 patrocinadores y 10 firmas colaboradoras. Los sponsors han sido Etihad Airways (aerolínea oficial), SEAT (movilidad oficial), Redken con Raffel Pagès (peluquería oficial), NYX Professional Make Up (maquillaje oficial), Mistinguett (cava oficial), La Roca Vilage (shopping destination), Thuya (manicura oficial) y Rowenta (planxat i haircare oficial). En cuanto a los colaboradores las firmas que han participado en esta edición han sido Seagram’s Gin (ginebra oficial), Lay’s Gourmet (snacks), Light & Free (iogurt), B·SEArcular (Epson), Vitamin Well, Hotel SOFIA Barcelona, Font Vella, Crimons, Attrezzo y el Port Marina Vela.