2 Feb 2018 - 00:00

Brain & Beast with “Eclipse” and Krizia Robustella with “Trendy Flock” have won ex aequo the National Award of the Generalitat of Catalonia to the Best Collection 080 of this 21st ediiton of the 080 Barcelona Fashion catwalk. The newcomer brand Mans Concept Menswear has been recognised with the National Award of the Generalitat of Catalonia to the Emerging Design 080 by Desigual for his collection “Make America Great Again”.
The General Secretaty of Business and Knowledge, Pau Villòria, along with the director of 080 Barcelona Fashion, Miquel Rodríguez, and the general manager of Trade, Munsta Vilalta, have presided the award ceremony of this 21st edition, where Naulover has also been aknowledged with the MODACC Award to International brands for their collection “Seduction”.
When receiving the award, designer Ángel Vilda, from Brain & Beast, has stated that this prize encourages him to “do more and better”; while Krizia Robustella has confessed that she didn’t expected and that this recognition sparks the urge “to think on my next collection”. Jaime Álvarez, newcomer designer with brand Mans Concept Menswear, has thanked, quite nervous, “to the jury and the organization the trust” in him and has also wanted to send some words of thanks to the city of Barcelona, “which has welcomed me despite being new and a stranger”. As for Carme Noguera, creative director at Naulover, she has affirmed to be “very happy with this prize, which aknowledges the work and effort of the 130 families that work with us”.
As it’s usual in the 080 Barcelona Fashion catwalk, a jury formed by experts from the fashion world has been in charge of deciding the winners according to terms of design, creativity, quality and commercial potential of the collections. On this occasion, the jury is formed by José Fortenza (Senior Editor, Vogue &GQ Mexico and Latam); Àlex Barrau Fort (Spain Communication Manager at Desigual); Daniel González Elizondo (creative director at companies like C&A and El Corte Inglés, stylist at Bershka and Diesel); Eulàlia Gorin (director of the Styling Department at L’Illa, Escola d’Art i Disseny, in Sabadell); Robbie Sinclair (fashion consultant and designer); and Francesca Tur Serra (publicist specialized in trends and CEO at
Besides the award ceremony, today, last day of 080 Barcelona Fashion, has been home also to another key moment of this 21st edition: the posthumous tribute to designer Azzedine Alaïa. Actress Rossy de Palma and Vogue ex editor Lisa Lovatt-Smith have taken part in a talk to recall the figure of this iconic creator, who left us last November.

Through their homage-conversation, Rossy de Palma, close friend of Azzedine Alaïa has highlighted “his energy, he knew how have fun like a kid and had the Mediterranean sweetness”. “He was very generous, a great person to talk to, who had Carmen Amaya among his passions”, the actress has explained. Regarding his work, she has said: “he was an artisan that composed on the woman’s body”. According to de Palma, “Azzedine knew the body of women, and he was at his full service; that’s why his designs remain intact and never go out of style”.
Both her and Lisa Lovatt-Smith have agreeded in the “modesty” of this creator that “didn’t consider himself to be a designer but a needleman” and that “didn’t want any awards nor recognitions”, as he rejected the Legion of Honour of the French Republic three times! As de Palma has explained, this rebel and independent spirit made him “not obliged to the duties of fashion. He never paid for an advertising campaign nor he  created a perfume line”. In this respect, Lovatt-Smith has added that in a moment of his career, Alaïa’s dresses were sold-out, “they were sold as drugs” and has revealed that he “earned 50,000 dollars a day at Barney’s New York”.
The tribute has been completed this afternoon with a show on the runway where the audience has admired a selection of Azzedine Alaïa’s designs with Rossy de Palma as a model too and including breathtaking pieces like a long coat from actress Isabelle Adjani. Dancer Blanca Li has taken part in the show and has created a special choreography for the occasion.

A beautiful closing for this 21st edition of 080 Barcelona Fashion that has welcomed a total of 32,450 attendees, which means a rise of 5.7% respect last summer 2017 edition. 1,301 communication professionals have attended the shows, of around 600 different publications and media. 491 of them, come from Catalan and national media; 270 are bloggers o digital media, 250 are digital influencers, 210 graphic media and 80 are international journalists from magazines like Vogue Mex and Latam, Grazia Italia,, Wonderland UK, Vice UK, Schön, MF Fashion d’Italia and German GQ, among others.
Regarding 080 Barcelona Fashion social media channels, the number of followers on Facebook today is 87,821 (0.3% less than on the closing of last edition). On Twitter, there are 25,900 followers (2% more) and, finally, Instagram has experienced the biggest increase with a total of 46,100 followers, which is 10.28% more than in the closing day of last June edition.
As for the 080 Barcelona website, during this week (January 29th to February 2nd), the platform has registered more than 49,000 visits, 19.5% more than in the last winter edition. The majority of visits are national, followed by United Kingdom, United States, Italy, France, Germany, Mexico, Andorra, Portugal and Holland. Finally, 68.5% of the total visits come from mobile devices, the main way to connect to the 080 website.
Moreover, from the opening of registration (January 17th), 19,345 people have signed up to attend the Open Area through this website, which represent an increase of 49% compared with last summer 2017 edition.
To close, we focus on the commercial side of the Catalan runway. The 080 Barcelona Fashion Showroom closes with 150 commercial interactions and prospects to exceed the 2 million euro of turnover. More than 70 buyers, twenty of them international from United Kingdom, China, Poland, Japan, Holland, France, Belgium, Singapur, South Korea, Finland, Sweden and the United States, among other countries, have visited the trade space of the 080 Barcelona Fashion, which in this ediiton has focused on high-end woman’s fashion, with a selection of 20 Catalan fashion brands.
Looking forward to next summer 2018 edition!