Adriana Lima triumphs for Desigual on the New York catwalk

5 Sep 2014 - 00:00
Desigual. Mercedes-Benz Fashion Week New York

Desigual has deployed all its creative machinery in the New York Fashion Week show where they presented yesterday their latest Spring-Summer 2015 collection at the Lincoln Center Theatre. The current brand ambassador of the Catalan brand, Adriana Lima, dazzled the audience with her brash at opening the catwalk full of flowers, colour and fun in an usual show that Desigual organizes to spread their optimistic and energetic spirit among the fashion professionals.


There were numerous guests in the front-row internationally recognized within the industry. This is the case for example of it girl and blogger Olivia Palermo, Poppy Delevingne and Camille Rowe models and actors Rosario Dawson and RJ Mitte who accompanied Manel Jadraque, CEO of Desigual. 


Adriana Lima, ambaixadora de Desigual


A walk through the flowers of the world 

Desigual presented the new collection garments "SAY SOMETHING NICE" of floral style and also the collection designed in collaboration with famous French designer Monsieur Christian Lacroix. The Catalan brand is inspired by the Mediterranean as a starting point for a trip to Europe, Latin America and East through the flowers on every continent. 


Thus, the Mediterranean style is transmitted through attractive combinations in black and white, with splashes of color, geometric patterns and flowers like daisies. The oriental inspiration is reflected in Baroque character prints and lace type, creating delicate items such as tops and blouses with long sleeves or harem pants type. Finally, the influence of South America resulted in pure floral and ethnic exuberance, a homage to the sun and nature of these latitudes. Tropical Hibiscus or Mexican dahlias appeared reproduced in long sheer dresses or in jumpsuits with great movement. A varied and colourful proposal that maintains the identifying features of the brand.


Recordem que Desigual ja va presentar, el passat juliol, un avançament d'aquesta col·lecció en primícia a la passarel·la 080 Barcelona Fashion.