Barcelona hosts Desigual’s flagship store

16 Dec 2014 - 00:00

The Catalan firm, linked with the 080 Barcelona Fashion has opened the world's largest store in Barcelona, its hometown. Located in the central Plaza Catalunya, the first flagship has a total area of more than 3,000m2 on three floors. In the first phase, two thirds of the store have been enabled and in 2016 the rest will expand.


In Desigual store in Barcelona you can find the whole eight product lines of the colorful brand: WOMAN, MAN, KIDS, ACCESORIES, SHOES, LIVING, SPORT and BEAUTY. Also the designs made in collaboration with the French couturier Monsieur Christian Lacroix, as well as the designing a new environment in MAN area that it is presented as a novelty.


The flagship store of Desigual in Barcelona develops and takes a step beyond the concept store "Life is cool", through uniquely decorated with unique items like a boat or a tub of water, a floral ceiling or a Modern Santa Claus that allow creating a unique shopping experience that extol the brand values. It also presents important advances in technological innovation by closing the gap between the online trade, with the traditional one.


With this new space, there are now 28 Desigual stores in Barcelona, reaching 36 in Catalunya. A firm commitment of the Catalan brand for its nearest market.