Interview 080: Zazo&Brull

Designers
15 May 2013 - 00:00
Xavier Zazo and Clara Brull make one of the most powerful creative duos. Pic: Jordi Domènech

EInterview by: Maria Almenar

Xavier Zazo and Clara Brull make one of the most powerful creative duos in the field of Catalan fashion for women. Together they form Zazo&Brull, the fusion of two independent talents who are obsessed with volume, detail and the contrast of fabrics, and who also share the purpose of creating architectural pieces destined for strong women with strong personality. Having been on the front line of design since 2000, Zazo&Brull move now to a new international stage. Besides continuing the local production, they aim to present their collections in fairs and fashion events like the 080 Barcelona Fashion. In the context of the economic crisis, Zazo&Brull have changed their original romantic style for a more sarcastic approach, with collections inspired in current events. This is the case of 'Hands up', their latest work, which was presented in the celebrated Catalan catwalk and is based on the idea of the 'thieves' that are making history nowadays. What a refined sense of irony.

 

Zazo&Brull have changed their original romantic style for a more sarcastic approach. Pic: Jordi Domènech
 

 

From romantic and introspective to critical and vindicating. Which is the cause for such a turning point?

Clara: It has got a lot to do with the socioeconomic context in which we are living, and also with the fact that we are maturing.

Xavier: 'Hands Up' pays homage to four famous thieves of the history. Precisely, this collection is focused in one of the topics that concern us and that are in vogue in the media.

 

This way, you are now focused in current issues...

Clara: At the moment, we are interested in different topics to the ones that concerned us in the beginning, and we focus in expressing the experiences and facts that we want to make known. Right now, we would like to follow this path. At least, that is our intention.

 

 

'Hands Up' pays homage to four famous thieves of the history. Pic: Jordi Domènech
 

A change of course that keeps Zazo&Brull's soul intact. Am I right?

Xavier: Yes, our clothes always have a purpose. We basically focus on design, and this is how we transmit the passion and coherence of our collections in the shows. Everything has a meaning and we don't leave anything to chance.

Clara: We are really keen on detail, innovation and research. During the creative process, we always set a challenge and we want it to be groundbreaking. Besides, I think we have well-defined characteristic features in terms of shape, volume and pattern. Our followers are aware of this.

 

Tell me more about your characteristic features.

Xavier: There are always references to the human body in our collections, because we love connecting the human body to fashion. We get inspired by the body and we can say that this is a creative obsession that keeps repeating.

Clara: We are very graphic and structural, even it is commonly said that we are architectural! We use lines to accentuate the musculature, the bones, the rib cage... These are subtle referencies that remind of the body, but that's not explicit!

 

All designs by Zazo&Brull are specially made for elegant women with a strong personality. But, what do think about men? Have you ever considered making clothes for them?

Clara: A lot of men ask us the same! We'd really love to do so, but we have no time now. We may consider it in the near future, however we'd rather focus all our efforts in carrying on with our collections for women, promote them here and also abroad, if possible.

 

 


Zazo&Brull is very graphic and structural, even it is commonly said that Xavi and Clara are architectural. Pic: Jordi Domènech

 

Now that you mention it, where are you opening up new markets?

Xavier: We are focused in Brazil. We have contacts there and we think our philosophy can connect with them. At the moment, we have already presented three collections in that country and they seem to be interested in opening new points of sale. This is what we are working on now.

Clara: We also have good connections with Poland, Holland and Italy. They follow us, they like what we do and get in touch with us for future projects. Still, it's difficult to open up markets and we keep focusing on our physical store in Barcelona and on the e-commerce. The economic context doesn't help either.

 

Do you have any plans in the short term to spoil the locals?

Xavier: We aim to put on sale a second line of fashion by Zazo&Brull, which will be cheaper, to address the fall in consumption. In fact, we now try to have some basic garments of a lower price in the shop that complement the collection's designs, like t-shirts, dresses and jerseys for the everyday life. We plan now to present this idea to our distribuitors in order to make them available in more places.

 

Therefore, you bank on reinvention when facing the crisis.

Clara and Xavier: Totally!

 

'Hands Up' collection. Autumn-Winter 2013-2014. Pic: Jordi Domènech