The special collection of 50 years of Yerse

21 May 2014 - 00:00
The special collection of 50 years of Yerse

2014 is a sweet year for  Yerse. The brand, from Sabadell, celebrates 50 years of history at the helm of a family business that has been adapting the creative and commercial strategy of the changing times.


The last step in this anniversary year has been the creation of a special collection (Special Edition AW 2014/2015) that sums up the spirit of the brand over half a century. The new proposal reflects the essence of elegance without sacrificing comfort characteristic of Yerse. So the clothes are a deluxe version of the more casual style of the brand. Pep Generó, current manager of the signature defines the collection "as the starting point of a new stage where the long business career is reviewed but keeping in view the current trends". An interesting creative exercise that pays homage to the expertise of Yerse according to new market demands.


In the new collection has a special role the minimalist straight cuts silhouettes, that fuse feminine-masculine codes, the juxtaposition of fabrics and textures, and the subtle transparencies. It also introduces brilliant details achieved with embedded sequins in various garments like shorts, shirts or sweaters. These elements contribute to a more sophisticated collection of festive spirit air and urban style at the same time. As for colors, monochromatic range it's starring for cobalt blue, poppy red and black. Yerse's designer, Anna Calsina ensures that “is a chic and elaborate proposal with versatile pieces that are suitable for any occasion". Yerse has also designed oxford type shoes and bags to complement the looks of the new proposal.


The special Yerse’s 50th anniversary collection will be available this fall in all stores and outlets of the brand.