Scott Schuman

22 May 2013 - 00:00
Scott Schuman and Andrés Velencoso. H.E by Mango

H.E. by MANGO, the menwear line by Mango, recruited North American Scott Schuman, a renowned and prestigious blogger, as the star signing for next autmn/winter 2013 campaign. This way, Schuman immortalised the international male model Andrés Velencoso, who was renewed as the image of the brand for the second consecutive campaign driven by the Catalan firm.

Besides from being a blogger, Scot Schuman is also a photographer, and he is well-known for owning The Sartorialist. Created in 2005, this blog is a pioneer in portraying the street style through pictures and short texts. Schuman has collaborated with international magazines such as GQ, Vogue Italy, Vogue Paris and Interview. In addition, firms such as Nespresso, DKNY Jeans, Gant, OVS, Crate&Barrel, Absolut and Burberry entrusted him with the task of carrying out their advertising campaigns.

H.E. by MANGO have now more than 100 points of sale, and aim to open about 80 more during 2013.