13 Mar 2018 - 20:49

The new masculinity of the newcomer brand Mans Concept Menswear is the winner of the 080 Best Emerging Design Award in the 21st edition of the 080 Barcelona Fashion with his collection “Make America great again”. The designer Javier Álvarez, born in Seville, formed in Madrid and now based in Barcelona, reinvigorates menswear through the reinterpretation of the Japanese tailoring and mixing it with urban subcultures.


On the runway, this translates to daring effortless looks based on the school uniforms in New York, with their badges, jumpers and knit cardigans, but subverted by the use of technological fabrics and unexpected cuts. A successful debut for this young menswear brand that will be back on the 080 Barcelona Fashion for its 22nd edition.