‘The red carpet; the new catwalk?’ by La Roca Village

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1 Jul 2014 - 00:00
“The red carpet; the new catwalk?” by La Roca Village
The relevance of the red carpets has become the object of study at a round table that counted on the participation of designers Lorenzo Caprile and Juanjo Oliva, the model Judit Mascó, the stylist Cristina Reyes and the director of Retail Spain at Value Retail, Carlos Santana

 

In the context of the round table, designers Lorenzo Caprile and Juanjo Oliva agreed to point out that the carpet net can be a very useful tool for the public impact of a creator, but also alerted that it can become a ‘poisonous sweet’. According to Caprile, it is necessary to ‘have total control of a celebrity’s look, as if the dress is matched to an inappropriate hairstyle or makeup, it can all turn out to be a failure’. For his part, Oliva said that ‘the person that is to be dressed does not always match the firm’s style, and this is why the existence of a complicity between the designer and the celebrity is always very positive’.

 

As a model, Judit Mascó recognised that ‘having become a celebrity for some reason, the key to succeed on the red carpet is to perfectly know what you are doing or to be very well advised’. As an anecdote, Mascó commented on her last appearance on the red carpet of Cannes, for which she chose a design by Zac Posen. According to Mascó, her condition of model ‘worked in my favour, compared to the case of other personalities of the music and cinema scenes, as I knew how to defend the dress’. 

 

 

For his part, the director of Retail Spain at Value Retail, Carlos Santana, pointed out that ‘the carpet net sells a lifestyle’. There are ‘inversion and vision’ in it, he added. Santana explained that the celebrity’s choice of the outfit to showcase on the red carpet is always under the influence of the ‘brand’s strategy’. 

 

All the speakers agreed that there is a ‘red carpet style’ that sets the trend, especially, according to Santana, in the colours that will feature a season later on. According to Caprile, firms such as Marchesa have perfectly understood this style, and thus they design dresses which ‘are very photogenic from all the possible angles, very feminine and have details to discuss all over’.