THE ACTIONS OF THE SPONSORS OF THE 080 BARCELONA FASHION 22ND EDITION

Sponsors
19 Jun 2018 - 00:00

Summer is about to begin in Barcelona and in few days Barcelona will turn into the great fashion festival thanks to the 080 Barcelona Fashion. This June the event will kick off on June 25 with the new concept of the 080 Barceloa Fashion Beach and the swimwear parade of Guillermina Baeza and Como un Pez en el Agua. Red Fish, the restaurant within the Club Patí Vela Barcelona, will host this fashion shows in its 250 sm terrace on the beach of Barcelona.

On the same day, the fashion shows will be back at the Sant Pau Modernist Enclosure and from that moment on the general public will be able to visit the 080 Barcelona Fashion Open Area where, among many initiatives, we will find the 080 village with the space devoted to the sponsors and collaborating brands. To access, the general public only needs to ask for their invitation through this website.
 
Redken, the professional haircare products, is once again the official hairdressing of the 080 Barcelona Fashion, creating the tailored hairstyles for each fashion show in the backstage along with the team of hairdressers and stylists of Raffel Pagès.
 
NYX Professional Makeup, the makeup brand born in LA, also repeats as official sponsor creating the make up looks for the 080 Barcelona Fashion shows.
 
Mistinguett, which made its debut as a sponsor last winter edition, once again shows its support to the 080 Barcelona Fashion and will organize an action with Oscarleon on Tuesday afternoon while in the VIP area it will offer its glamourous sparkling cava Brut, Brut Nature and Brut Rosé Mistinguett.
 
In contrast, Hyundai will be a new sponsor as the official automotive partner in this 22nd edition and will present its nee Hyundai KONA, a car that stands out for its safety and connectitivy, making everything much easier for the driver. The brand will introduce the new KONA model with two cars on display in the 080 village throughout the week and also will be in charge of the official transfer service.
 
Movistar, media partner again of the 080 Barcelona Fashion, will present within the Movistar +  Sessions, the première of the documentary “Antonio López, sex, fashion and color”. This fashion documentary by James Crump recalls the figure of Antonio López, the most groundbreaking fashion illustrator of the seventies and pioneering in introducing diversity in the fashion world. Thorugh the words of such legends as Grace Coddington, Jessica Lange and Bill Cunningham, we will travel to the fashion heights that this illustrator reached along with its gang of models and muses, with who he acted as a rock and roll star. The screening will take place on Wednesday 27th at the Sant Pau Art Nouvesu Site. The suscribers to Movistar +  will be able to watch the documentary from August thanks to the platform’s wide fashion documentary offer. To access this screening, it is only needed to get the general invitation for the Open Area through this website.
 
La Roca Village also repeats as a sponsor, confirming its commitment to fashion and emerging talent as well as its support to the dissemination of Catalan fashion across the world.
 
The Costa Este group will enliven the Open Area with a DJ all the week and a bar to freshen up with the most summery cocktails.
 
As for the collaborating firms, Seagram’s makes its debut in this 22nd edition as the official gin and will offer a tasting of this iconic gin in the 080 village. Another brand that is also new as collaborating firm is Sunbites in an action to present their new multicereal snacks. For its part, Red Bull collaborates once again with the 080 Barcelona Fashion but this time with its ORGANICS by Red Bull, a new soft-drink no energetic, organic and the true natural essence of the brand.
 
Fujifilm is also a collaborating brand and will present an action in the village, where it will set an Instax Stage so the public can live their moment of fame and have a memory of the event. Barcelona Beer Company is the official beer of this 22nd edition and will cool the attendees between shows. Siovann also makes its debut in this edition, with its healthy drink based on sea water and setting fridges in the backstage and the chill out zone for the models.
 
Besides being the official manicurist in the backstage, CND Beauty will also have a stand at the 080 village with an action with a top international nail artist. Moreover, Font Vella will be the new official water of the 080 Barcelona Fashion. Rowenta continues its relationship with the Catalan catwalk and collaborates with the official ironing and haircare brand. Closing the collaborating firms group, we find BCN Brand, once again providing the official uniforms of the 080 staff and, last but not least, the design studio RS-Barcelona, which will lend its fun table footballs in the Open Area for the perfect mix of fashion & fun!