SUSTAINABLE FASHION AND INNOVATION LEAD THE 24TH 080 BARCELONA FASHION EDITION

13 Jun 2019 - 00:00

Muntsa Vilalta, general manager of Trade and manager of the Trade, Craftsmanship and Fashion Consortium of Catalonia (CCAM), and the chief of the Fashion Area and 080 project manager, Marta Coca, have presented today the new features of the 24th edition of the fashion event taking place at the Sant Pau Art Nouveau Site from June 25th to 28th. Sustainable fashion, circular economy and fash-tech set the tone of this edition, both on and off the catwalk, as they explained in the traditional meeting with the media.
 
Giving continuity to the Acceleration Plan of Catalan fashion, which we announced last edition, the 080 edition that now begins presents contents oriented in the three strategic axis of the plan: internationalization, commercialization and fashion tech and sustainability according to Muntsa Vilalta. On her part, Marta Coca has pointed out that “in this edition we have focused our efforts on the acceleration of technology and sustainability”. She has explained that ”from the 080 we have strengthened our bet for fash-tech and sustainability because it’s what brands are doing. The 080 is a reflection of what is trending”.
 
Sustainable fashion will be one of the main elements of the new edition. On the catwalk, we will see many sustainable collections, like Sonia Carrasco’s, and also committed to a local production, like newcomer brand Narbon. In addition, sustainability will also be present within the parallel activities program with initiatives like the round table “B-SEARCULAR: an opportunity for fashion. A great opportunity for the planet” boosted by EPSON; and the Texmeeting by Texfor, the debate forum of the textile industry that on this occasion will focus on the increasing importance of sustainability on a global scope and the challenge of traceability.
 
Moreover, sustainability and its connection with fash-tech will also mark the 5th edition of the 080 Investor Day, the fashion industry investment forum boosted by the Catalan government and the investment platform Seed&Click that will take place on June 26th. Once more, it will support tech start-ups applied to fashion as well as emerging designers and brands while promoting funding and encounters with national and international investors.
 
To close the parallel activities of the 24th edition, the event will host once again the 080 Fashion Showroom, the professional exhibition and commercialization space boosted by the 080 and the Catalan Fashion Cluster (MODACC). In this 8th edition, it presents around 20 fashion and accessories’ brands –some of which also walk on the runway- like Escorpion Studio Barcelona, Teoh & Lea, Maite by Lola Casademunt, along with others like Bolsillo, Designers Society, Guitare, Sita Murt, Yerse and Nou Moscada. Around 30 investors will visit the showroom coming from countries like Belgium, the Netherlands, United Kingdom, Israel, USA and South Korea, with different profiles like agents, distributors, representatives from multibrand stores and showrooms.
 
As for the catwalk, in this 24th edition a total of 27 designers and brands will take part. Three international names join the already announced schedule: Nicholas K, Nous Étudions and Marrakhshi Life, three very different proposals that align with the 080’s goal of internationalization. Nicholas K is the project by two brothers: Nicholas and Christopher Kunz, based in New York, which presents a sustainable brands of avantgarde designs. Nous Étudions is a vegan brand by Argentinian designer Romina Cardillo, known for working with discarded fabrics as her main material. Finally, Marrkashi Life, by photographer Randall Bachner, is a genderless fashion brand that also works in a sustainable way.
 
This international presence completes this season’s final catwalk shows’ sechedule, featuring also the following designers and brands: Agnés Sunyer, All Sisters, All That She Loves, Antonio Miro, Brain&Beast, Como un Pez en el Agua, Custo Barcelona, Escorpion Studio Barcelona, Eñaut, Guillermina Baeza, Killing Weekend, Krizia Robustella, Laura Vecino, Lebor Gabala, Maite by Lola Casademunt, Mans Concept Menswear, Menchén Tomàs, Narbon, Naulover, Oscarleon, Sonia Carrasco, Teoh & Lea and Txell Miras.
 
The Sant Pau Art Nouveau Site will host the fashion shows from June 25 to 27. The last day, the 28th, the action will take place in Barcelona’s seafront, at Port Marina Vela, to present the beachwear collections in an ad hoc setting by the name of 080 Barcelona Fashion Beach.
 
As always, one of the goals of the 080 is to recognize talent and celebrate the good state of Catalan fashion. That’s why the organization will give two prizes. On the one hand, the Catalan Government’s National Award to Emerging Design 080 Barcelona Fashion, to which on this occasion opt the following designers and brands: Agnés Sunyer, All Sisters, All That She Loves, Eñaut, Killing Weekend, Laura Vecino, Narbon and Sonia Carrasco. On the other hand, the Catalan Government’s National Award to the Best Collection 080 Barcelona Fashion, available to the following participants: Antonio Miro, Aubergin, Brain&Beast, Como un Pez en el Agua, Guillermina Baeza, Krizia Robustella, Lebor Gabala, Mans Concept Menswear, Menchén Tomàs, Oscarleon, Teoh&Lea and Txell Miras.
 
Moreover, the organization will also give along with the Fashion Catalan Cluster the MODACC Award to the Best Collection of International Brands to recognize the creativity and the talent of the design team, styling and commercial vision of the Catalan exporting brands.
 
The general public is also invited to live the best fashion through the Open Area, which this summer will be spiced up by technology to offer one of a kind experiences to the attendees. Besides the Pop Up Gallery, with over twenty stands by local fashion and accessories brands selling their collection directly to the public, the Open Area will be more techie and experiential than ever thanks to the 080 by Bexfy, a multimedia central space; and the 080 Box Experience, an innovative space that will generate interactions between visitors.
 
The latest technology will go hand in hand with emerging design because, as usual, the Open Area will host a selection of the best last year students’ collections of different design schools in Barcelona and Sabadell. And also with craftsmanship because, as a new feature this summer edition, it will also show a small exhibition of paper dresses thanks to the collaboration with the City Council of Mollerussa, which will lend some of its awarded paper dresses for the occasion.
 
To make this possible, the 080 Barcelona Fashion counts in this 24th edition with a total of 8 sponsors and 10 collaborator brands: As sponsors we find:  Etihad Airways (official airlines), SEAT (official mobility), Redken with Raffel Pagès (official hairdresser), NYX Professional Make Up (official make-up), Mistinguett (official cava), La Roca Village (shopping destination), Thuya (official manicure) and Rowenta (official ironing). Regarding the collaborator brands, in this edition take part: Seagram’s Gin (official gin), Lay’s Gourmet (snacks), Light & Free (yoghurt), B·SEArcular (Epson), Vitamin Well, Hotel SOFIA Barcelona, Font Vella, Crimons, Attrezzo and el Port Marina Vela.
 
Finally, before kicking off the summer edition, today we have also known that the 080 will be present in the Barcelona Design Week, taking place from June 12 to 20th. The fashion event will take part through designer Krizia Robustella and will show the shared commitment between design and fashion.